Perfectly put, and just what I was thinking. I wouldnt call whats popular 'hip-hop', its more club music with a rapper on it and I don't truly believe that its the rapper on the song thats making it sell. If it was down to people liking pure hip hop, I'd say Twang and Mystro would be just as popular as Tinchy and so on. But they're not, so I think its boiling down to people liking club music more than the actual rhyming skill. There is a lot of talent out there though, Tinies doing big things, and his content is positive on the most part. But I dont think a pure 'hip hop' artist can come through without having to change their style to more grime/club, coz if it was possible, Twang and Diggi would be more popular, in my opinion.