I don't think its naive at all, its his passion. No one really said he's doing it himself, if you would take a look at the track listing you'll see there is alot of people on it. http://www.amazon.com/gp/product/B000EGDMZ...v=glance&n=5174
I don't think he cares about how much he sells either, just like I don't think Will cares how much he sells. He does not seem to be doing it for the money I just don't get that feeling from him, watch the making of video. Anyway, you can throw my name in the hat for buying it.