what ive found is that switch is doing it for itself. I see it a lot on TV, on average about 3 times a day. But its mostly shown on request shows and request channels. MTV base hardly plays it apart from its chart which is a request chart.
I hear it a lot on kiss radio which is a hip hop, dance and rnb station but ive yet to hear it on more popular radio stations. I think switch will do well bcoz ppl wanna hear it, its being requested so much. Hopefully it will do well in the chart and other radio stations will play it more.
Its not getting much help but switch is good enough to be a success without thier help. Radio stations cant tell ppl what they wanna hear and the ppl want switch!