yeah but rappers like Nelly just have flashy videos and crappy songs , Will has the whole package. i think music videos have a big part in selling the songs, it gets ppls attention, look what the thriller video did 4 Mike's album and the song.
Not nessisarily cars with rims and bling, but just a huge fun video, kinda like miami, that was expensive but just coz of the cool effects, choryography (sp?) and stuff.