Overall, Sony's promotion for Born to Reign was awful. Given I wasn't as big a music fan back in 2002, I didn't even know Will had a new album coming out until I saw it on sale in a Wal-Mart flyer a couple of weeks after the album actually had come out. I was a fan, I had BWS and Willenium, you think with any sort of promotion, I would have known Will was releasing a new album. I was pissed.
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While Born to Reign was not the best album Will ever released, in comparision to the rest of the rap game at the time, it was pretty solid. Block Party, I Can't Stop and How Da Beat Goes, at least I feel, had potential to be singles, but none were released. Promotion for that album reached an all-time low in the music industry, which was quite a disappointment for me, and still is.