Like the article says, rock has punk, metal, pop-rock, and all these sub-genres. I think the independent artists that do these sub-genres need to be signed and get big. We also need JJFP style rappers to come up and be big. We all know this is a time for people like Will to come back and really make it bigger than even they did in the 80s. Artists like Pete Miser and Hieroglyphics can also get popular from these times as well, but its only if the companies see this and take it for real. Rap just isn't cool any more, its all just cookie-cutter now, each artist is the same and its been like this for nearly a decade, its just that the sales are finally reflecting that.