"It's a true story that Video Killed the Radio Star because music should not be about image. Music should be about the music! I learned the hard way. The new Vanilla Ice is exactly that; no image, no polished made up gimmicks created by record companies. I will never be a puppet for the industry again. From this point on I will keep it real. That's why I didn't change the name. It doesn't mean anything; it's only a label. It's not important, plus I am not running from anything or trying to hide. I want people to know that I face my adversaries. Don't get me wrong, though I love Ice Ice Baby, I just can't stand the image that was created for me at that time. Even though it worked and we sold 17 million records, I was treated like a puppet just to make a Hip Hop artist look like a novelty act. I was not designed to be that. I was turned into that by making my image more acceptable to a younger audience, but to tell the difference just listen to the music. It's Hip Hop not Pop like all the other novelty acts."
I belive him that.