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Celebrity Music Throwdown Part 2: Will Smith and PluggedIn


Ale

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A new Internet music company is looking to displace YouTube, MySpace and MTV.com as the hub for music videos on the Internet.

PluggedIn, a Santa Monica-based startup launching tomorrow, is backed by Overbrook Entertainment, the production and management company co-founded a decade ago by Will Smith.

PluggedIn wants to be the preeminent online repository for high-definition music videos on the Web and a new place for artists to plant their online flag. The site will launch with 10,000 free, high-quality music videos licensed from Universal, Sony BMG and Sony. The videos played quickly and looked sharp on a test version of the site earlier this week.

The site also offers more than a million comprehensive artist pages, using what you might call a little Internet sleight of hand. Videos, photos, biographies and blog items that are posted elsewhere on the Web are vacuumed up by PluggedIn and displayed on the artist’s page as if the material was freshly baked on site.

Users can do the usual stuff on PluggedIn: make video playlists, follow the activities of bands or friends, meet other aficionados with similar tastes and feast on targeted advertising and shopping opportunities.

The competition is everywhere, of course. Most prominently, MySpace recently announced a joint venture with all four major music labels to spin out MySpace Music, an effort that is sure to feature music videos and exclusive content from bands.

So where does Pluggedin fit in?

“We look at the all the changes shaping online entertainment and see massive opportunity for lots of companies to appreciate and forge really viable consumer connections,” said Jeff Somers, chief executive of PluggedIn. “We think what will separate us from what is out there today is an unbelievable high-quality viewing experience, matched with in-depth content and community tools.”

In an increasingly crowded online music environment, is that enough? Time for the readers to weigh in.

http://bits.blogs.nytimes.com/2008/04/15/c...-and-pluggedin/

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here is the site

www.pluggedin.com

well im not impressed u cant see any videos if your outside the US. Damn discrimination, its called the WORLD wide web not the american wide web. :shakehead:

That's not fair for us!! :shakehead:

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i emailed them asking if they planned to make it available anywhere else and they said

"Hi Julie, thanks for writing in!

Unfortunately, territory restrictions limit our licenses to the US for now. The good news is that since our launch we have a lot of data showing the demand for our content outside of the US, so we are working with our partners to extend our licenses internationally. Stay tuned!

- The PluggedIn Team"

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  • 2 months later...

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