J-o-e Posted June 7, 2005 Report Share Posted June 7, 2005 Wow! I'm just thinkin' about 50 Cent, G-Unit, Eminem, Ludacris, Lil' Jon, and all those other guys who make it on the charts being there and watching JJ+FP putting on a real show. They are all gonna realize they don't know the 1st thing about rockin' the mic. Ludacris is great on stage....i dont see how you can put him down there wit g unit etc....Ludacris is one of the most popular rappers out now Quote Link to comment Share on other sites More sharing options...
MissAshley Posted June 7, 2005 Report Share Posted June 7, 2005 (edited) more on the awards: http://www.prnewswire.com/cgi-bin/stories....03821443&EDATE= Innovative Marketing Campaign Launched to Support the LIVE June 28 Telecast Features Hosts Will Smith and Jada Pinkett Smith WASHINGTON, June 7 /PRNewswire/ -- Specifics on the BET AWARDS '05 are "Top Secret" -- only a few details have been leaked and all we know for sure is that BET AWARDS '05 is going to be "Off The Meter!" BET is supporting its claim with an extensive national and grassroots marketing campaign valued at more than $2.5 million using "top secret" and "off the meter" as central themes. The campaign includes radio advertising and promotions; national television ads on BET and other Viacom-owned networks; print ads in popular African-American publications; outdoor and transit advertising; in-theater promotions at Magic Johnson properties; local cable buys; contests; an extensive media relations initiative surrounding high-profile celebrity honorees and nominees; a grassroots program utilizing movie theaters, beauty and barber shops and dance clubs; and exciting new innovative elements for national advertisers and sponsors. The 2004 BET AWARDS telecast smashed records as BET's #1 telecast ever (4.61 overall Nielsen household rating). The Network's 2005 salute to music, sports and entertainment premieres on Tuesday, June 28 "LIVE" from Hollywood's Kodak Theatre with Hollywood actor/actress power couple Will Smith and Jada Pinkett Smith as hosts. In addition to recognizing 14 categories across sports, music and entertainment, BET will also bestow its highest honors on the incomparable Gladys Knight with the BET Lifetime Achievement Award; and Academy Award-winning actor Denzel Washington and wife Pauletta with the BET Humanitarian Award. With a growing list of high-powered Hollywood stars, and a lineup of earth-shattering performances, the BET AWARDS '05 telecast is certain to measure "Off The Meter!" in every area. "With four record-breaking BET AWARDS already under our belt, we are constantly looking for ways to surprise our audience," said Kelli Lawson, BET Executive Vice President for Corporate Marketing. "The 'top secret' and 'off the meter' themes in the advertising campaign help us build viewer anticipation while still keeping an element of surprise for a fifth BET AWARDS telecast. In addition, the dynamic personalities and blockbuster appeal of Will Smith and Jada Pinkett Smith are a perfect match for an amazing 'off the meter' show." Television Campaign The "Top Secret," and "Off The Meter" advertising campaign was conceived by BET's award-winning Creative Services team and premiered on the network the week of May 29. New spots will be rolled out each week leading up to the June 28 telecast in three phases. The ads are based on the premise that every year the BET AWARDS gets bigger and bigger, drawing the hottest stars for an unforgettable night of music and more -- and this year, the stars, the celebrities and the surprises will be "OFF THE METER!" Phase one of the ads leading up to the June 28 telecast incorporates the "Top Secret" theme and feature the comedic character Chauncey Jankins Jr., a hapless investigative reporter who goes undercover inside BET Headquarters to find out who will be hosting and appearing on BET AWARDS '05. In phase two, Jankins works his way into the BET offices where preparations are underway for the BET AWARDS and runs into problems when he interrupts rehearsals of sultry R&B singer and top BET AWARDS '05 nominee Ciara. The clueless Jankins is the perfect comedic foil to Ciara as he tries to change the choreography in her performance, but doesn't realize who she is. The third phase of the BET AWARDS '05 promos feature hosts Will Smith and Jada Pinkett Smith and play up the "Off The Meter" theme in two hilarious story lines. In the "Smith Family Robinson" ads premiering June 10, Will Smith and Jada Pinkett Smith along with their three children are shown as a smiling, happy family promising a BET AWARDS telecast that BET viewers of every age can enjoy. As soon as they think the cameras have stopped rolling, viewers see they are really on a soundstage and the family starts bickering with each other. The second series of ads premiering June 17 show Will Smith being forced to play "love doctor" by helping rock legend Ike Turner reunite with Tina Turner. BET AWARDS '05 television spots will air nationally on UPN, VH1, TV Land and Noggin a week prior to the premiere telecast as well as on 10 local cable markets including New York, Atlanta, Chicago, Washington, DC, Philadelphia, Los Angeles, Detroit, Miami, Dallas and Baltimore. Print & Radio The "top secret" theme extends into BET AWARDS '05 print advertising with artwork resembling manila file folders featuring snapshot photos of "clues" such as a lock of hair and this year's hosts Will Smith and Jada Pinkett Smith with the captions "countless yards of silky blond hair weave," and "couple observed during BET Awards rehearsals." The ads are running nationally in the late June and July issues of JET, Essence, Ebony, Vibe, Billboard, TV Guide, Inside TV, and The Source magazines. Outdoor and transit advertising is scheduled for 12 markets, including New York, Chicago, Atlanta, Los Angeles, Washington DC, Detroit, Dallas, Miami, Cleveland, Orlando and St. Louis in mid to late June. Internet users will also find BET AWARDS '05 banner ads on various websites and email newsletters. Local radio spots will hit 37 markets throughout the country, as well as nationally-syndicated network radio shows hosted by Doug Banks, Russ Parr, Wendy Williams and BET's own, Big Tigger. Grassroots Marketing A number of grassroots marketing tactics are underway to encourage excitement among BET viewers, including promotions in Magic Johnson Theaters in 10 markets, 700 in-store Prima Games/FYE retailers, Barber & Beauty Show promotion and retail blitz, a BET Awards DJ send-off and nightclub promotion in 10 markets. The campaign also features a BET AWARDS '05 custom-published "tabloid," loaded with photos, puzzles, quizzes and editorial information about the BET AWARDS, distributed by street teams in 20 markets and sent to DJs across the country. In addition, BET is kicking off the BET AWARDS '05 celebration in Los Angeles by hosting a "BET - It's My Thing" community block party at the Shrine Auditorium on Saturday, June 25. This invitation-only event for viewers will include a performance by popular R&B group, B5 and feature games, prizes, food and beverages as well as an opportunity to win a trip for two to the BET*25 Special in October. Media Relations BET is executing an extensive media relations effort in support of the BET AWARDS '05 marketing campaign which includes: a nominees announcement and press junket which was held on May 16 at the Hollywood Renaissance to kick off the countdown to the awards show featuring R&B diva and top BET AWARDS nominee Ciara, and R&B star Omarion; a series of "rolling thunder" press announcements related to the special honorees, contests, marketing, talent updates and interactive elements of the Awards program; a special 'Media Day' on June 27 to allow media covering the show with rehearsal day access to the BET AWARDS host, special honorees, nominees, performers and presenters; a considerable red carpet arrivals event featuring a live BET AWARDS pre-show telecast of popular 106 & PARK; and an onsite media operations center that will facilitate coverage opportunities on night of show for credentialed media covering the event. Downloadable images, artwork and the most up-to-date media information related to the show is available via the network's PR website at http://www.bet.com/pr. Edited June 7, 2005 by willjadafan Quote Link to comment Share on other sites More sharing options...
MissAshley Posted June 7, 2005 Report Share Posted June 7, 2005 (edited) The third phase of the BET AWARDS '05 promos feature hosts Will Smith and Jada Pinkett Smith and play up the "Off The Meter" theme in two hilarious story lines. In the "Smith Family Robinson" ads premiering June 10, Will Smith and Jada Pinkett Smith along with their three children are shown as a smiling, happy family promising a BET AWARDS telecast that BET viewers of every age can enjoy. As soon as they think the cameras have stopped rolling, viewers see they are really on a soundstage and the family starts bickering with each other. The second series of ads premiering June 17 show Will Smith being forced to play "love doctor" by helping rock legend Ike Turner reunite with Tina Turner. BET AWARDS '05 television spots will air nationally on UPN, VH1, TV Land and Noggin a week prior to the premiere telecast as well as on 10 local cable markets including New York, Atlanta, Chicago, Washington, DC, Philadelphia, Los Angeles, Detroit, Miami, Dallas and Baltimore. i can't wait for the TV ads! gonna be hilarious, i know...the Smiths are doin' it big in '05 i don't think even the love doctor can get Ike and Tina back together lol i've seen the ads of that guy interrupting Ciara's rehearsal, and changin the dance routine... too funny! :rofl: Edited June 7, 2005 by willjadafan Quote Link to comment Share on other sites More sharing options...
fan 4ever Posted June 7, 2005 Report Share Posted June 7, 2005 Thanx 4 posting! Looks like those ads will be cool! Be on the lookout for that y'all! Quote Link to comment Share on other sites More sharing options...
J-o-e Posted June 7, 2005 Report Share Posted June 7, 2005 I Will Be!!! Quote Link to comment Share on other sites More sharing options...
FreshPrincess Posted June 7, 2005 Report Share Posted June 7, 2005 those ads sound hilarious!!! Quote Link to comment Share on other sites More sharing options...
Members Mr.Smith Posted June 7, 2005 Members Report Share Posted June 7, 2005 (edited) reading those ads are making me really excited for the show, can't wait to see what surprises will and jada have in store for us. Edited June 7, 2005 by Mr.Smith Quote Link to comment Share on other sites More sharing options...
MissAshley Posted June 10, 2005 Report Share Posted June 10, 2005 (edited) OMG! lol i just saw the ad with the whole family in it, it's hilarious! :rofl: I'm gonna "spoil" it for our friends here @ JJFP.com who don't have the BET channel here's my description of the "Smith Family Robinson" ad lol: the whole family sitting on the couch, the guys in jeans and blazers, Jada and Willow (on daddy's lap) in dresses and they go "hi we're the Smith family" and Will says something along the lines of "Jada and I are hosting the 2005 BET awards" she says "and we promise to make it an event the whole family can enjoy" and Will goes "even the kids" and gives Willow a kiss on the cheek while Trey looks on, and Jada smiles @ Jaden, then the bell to signal the end of recording goes off: (lol) the funny part: Willow: "I'll be in the limo!" Jaden:"this is some crap! we look like a bunch of suckas!"(he storms out) Jada:"What we look like is we got some good (bleep) sense" Trey:"I bet Snoop's kids don't have to do this kinda bull(bleep)!"(walks out) Will: "I bet Snoop's kids know how to fight though!" Trey:" that's why you use stunt doubles in your movies!" Jada" "ooooooooooooooohhhhhh!" Will: "you gon' wish you had a stunt double when i'm tying fire to that a**" goes off with Will and Jada on the couch alone lol hope some of you guys with BET can catch it cuz it's funnier than my description :rofl: Edited June 10, 2005 by willjadafan Quote Link to comment Share on other sites More sharing options...
Jazzy Julie Posted June 10, 2005 Report Share Posted June 10, 2005 haha! thanx for the description, can any1 tape it and get it online maybe? Quote Link to comment Share on other sites More sharing options...
MissAshley Posted June 10, 2005 Report Share Posted June 10, 2005 (edited) i taped it but i can't upload it :thatsux: , maybe Max can catch it.....i pretty much got it timed from watching BET videos all day...between 30-40 mins into every hr. they play it...maybe Max can help out it really is funny Edited June 10, 2005 by willjadafan Quote Link to comment Share on other sites More sharing options...
MissAshley Posted June 10, 2005 Report Share Posted June 10, 2005 (edited) they just showed it on ET too...i wanna see the love doctor one, nice treat a performance yesterday, the promo today and the dvd's tuesday :wiggle: Edited June 10, 2005 by willjadafan Quote Link to comment Share on other sites More sharing options...
MaxFly Posted June 11, 2005 Report Share Posted June 11, 2005 I haven't seen a single promo. Dag, I'll have to spend my saturday watching BET... that's not a good look... I'll see if I can catch it and record it. Quote Link to comment Share on other sites More sharing options...
MaxFly Posted June 11, 2005 Report Share Posted June 11, 2005 OOOOOHHHHHHHH!!!! I just caught it. It's hilarious. Jaden's part is the funniest. "We look like a bunch of suckas!!!" Oh man, I have tears in my eyes.... :rofl: :rofl: :rofl: :rofl: :rofl: :rofl: Quote Link to comment Share on other sites More sharing options...
MaxFly Posted June 11, 2005 Report Share Posted June 11, 2005 (edited) Aight, I got the video. Here's a link. Smith Family Right click, save as. Edited June 11, 2005 by MaxFly Quote Link to comment Share on other sites More sharing options...
Admin Hero1 Posted June 11, 2005 Author Admin Report Share Posted June 11, 2005 haha! damn treys gettin bigger every day Quote Link to comment Share on other sites More sharing options...
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