Turntable Posted February 12, 2006 Report Share Posted February 12, 2006 LL Cool J Reveals Todd Smith Line During Fashion Week By Chris Richburg Date: 2/10/2006 3:43 pm LL Cool J is the latest rapper to enter the fashion realm. The Queens-bred MC premiered his new Todd Smith men's and women's clothing lines earlier this week at the Carlton Hotel during New York's Fashion Week. For his men's collection, LL Cool J (whose real name is James Todd Smith) enlisted Jeremy Brandrick of Dolce & Gabbana, while Matthew Priestly, formerly of Marni, will serve as head designer for the women's collection. MSNBC reported that the new lines represent a departure from the traditional track suits and baggy jeans typically found in urban fashion. LL Cool J said he chose a more elegant look that incorporates luxury fabrics and classically tailored looks. "I would like a person to look rich, to look successful but not be overly ornate," the 38-year-old lyricist told MSNBC.com. "I want to leave room for the everyday guy to upgrade." Future plans call for the lines to be developed into luxury brands like Zegna, an Italian couture line for men, or Chloé, a French label for women, previously led by Karl Lagerfeld and Martine Sitbon. While LL Cool J admits that his new line is "a long way" from rapping, he also made a point to distinguish his musical persona from his new business venture. Quote Link to comment Share on other sites More sharing options...
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